UL alumna Ali Landry will host a new reality TV show of her own design, "Born by Moms." The show focuses on products invented by 'mompreneurs', entrepreneurs who happen to be moms.

"Born by Moms" will focus on the vision and story of the mom behind the product. The production will create an unprecedented opportunity for new companies to spotlight their products and generate immediate interest in them.

The program is the brainchild of Landry, who is currently expecting her second child, and Anthony Samadani. The two are the founders of SpokesMoms.com, a new web site launching in early October to provide intuitive product reviews and help moms make better informed choices when buying baby and child products.

One lucky mompreneur will win a $5000 investment to help her build on her dream simply for auditioning for the series at the 2011 ABC Kids Expo.

The show is being produced by All Baby & Child, Inc. and the ABC Kids Expo®.

SpokesMoms.com, in association with seasoned veteran TV producer Mark Koops (creator and executive producer of "Biggest Loser") will be holding their first open casting calls for the series at the tradeshow.

For information about auditioning, contact SpokesMoms Productions by clicking here or by calling (310) 405-9100.

All Baby & Child, Inc. is a non-profit organization founded in March 2003. It is a partnership of juvenile products manufacturers and industry retailers whose primary objective and purpose is to act as a business league that helps organize and produce trade shows and educational conferences for the benefit of juvenile products manufacturers, industry retailers, trade media, distributors and manufacturers' representatives of juvenile products. The ABC Kids Expo® is their private trade show for the juvenile products industry and is not open to the general public.

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