The Opportunity Machine (OM) will host a seminar on the benefits of eCommerce led by a panel from local online retailer on Wednesday, July 27. The panel will comprise the first half of the program, which will be led by UL alums CEO Tom Cox and Marketing Director Brad Pecot, as well as CIO Robin Bonin.  Their discussion will focus on a review of online marketing best practices.

The second half will consist of a live review of attendee websites where the panel will make suggestions for improvement. has been named to the Hot 100 list by Internet Retailer Magazine, the leading publication for online retail, for two of the past three years.

“One of the roles of The Opportunity Machine is to serve as a hub for connecting entrepreneurs with solutions, making the OM the logical organizer for an event like this,” says Cox, the OM’s volunteer Steering Committee Chairman. “The OM works to connect business owners with mentors; and this session is our effort to mentor entrepreneurs that would like to be more successful selling online.”

The seminar will be held on July 27, from noon to 2:00 p.m. at the Switch, located at 100 Central Street in downtown Lafayette. Lunch will not be provided; however, participants may bring in lunch. Attendance is free and open to the public.

This seminar is the first of the Opportunity Machine’s TuneUp sessions, which will be held on a monthly basis. Future TuneUp sessions will cover a variety of topics ranging from Intellectual Property to Marketing and PR. For information, click here.

About the Opportunity Machine
The Opportunity Machine (OM) is a small business accelerator and incubator that brings together the individual elements and strengths of Lafayette, Louisiana into a single vehicle to facilitate growth of technology start-ups. It is the mission of the OM to accelerate wealth creation by immersing technology wildcatters into a fiber-powered community of innovators. The OM is a partnership between the B.I. Moody III College of Business Administration at the University of Louisiana; the Greater Lafayette Chamber of Commerce, the Lafayette Economic Development Authority, the Louisiana Immersive Technologies Enterprise, and the Louisiana Small business Development Center at UL Lafayette. For more information, visit

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